Orlando
What is TV advertising?
Television advertising is normally a 2-5
minutes long video. The video could be of many subjects made by big companies,
for example every advert has a structure and a target audience they are trying
to reach plus the content can be very simple like a 30 seconds video with the
logo and slogan saying come to us for Christmas or can be complex like
Sainsbury’s and have a 5min video looking like a blockbuster movie the reason
companies use television to advertise there products.
View three different contemporary TV
adverts and list three key characteristics of them
1 emotional effect: Emotional effect is
used to gain a emotional feeling doesn’t matter if it happy feeling or a very
sad depressing feeling. They many ways the adverts could affect the target
audience if it the location of the advert or the song used throughout the
advert
2 products placements: Product is a huge
aspect of the advert that is main objective of the advert. Product placement
can be very sly for example the product could be in the advert for 2 seconds or
a reoccurring product
3 Target Audiences: The target audience is whom
the advert try to aim at. Normally at Christmas the target audience is normally
aimed at mature women of the age 30 and above due to the fact over 80% of groceries
shopping is done by women so the advertises would be very to try aim for the
20% or take it safe and try aim for 80%.
The Anecdote :https://www.youtube.com/watch?v=5zWB4dLYChM
In this anecdote it follows a story of a women named tracy who started smoking at a young age could be early twenties
Adjectives:https://www.youtube.com/watch?v=EHFKE6PD_6U
In this advert it shows and mark and spencer in 2006 it is the christmas food. The adverts starts with words creamy mustard, with the word creamy they trying to describe a basic in the best words.
Repetition . Repetition is normally something repeated many times. it normally a positive aspect of the product
Facts:https://www.youtube.com/watch?v=SZQMfhKt12U
Statistics :https://www.youtube.com/watch?v=SZQMfhKt12U
often presented as factually
The Anecdote :https://www.youtube.com/watch?v=5zWB4dLYChM
In this anecdote it follows a story of a women named tracy who started smoking at a young age could be early twenties
Adjectives:https://www.youtube.com/watch?v=EHFKE6PD_6U
In this advert it shows and mark and spencer in 2006 it is the christmas food. The adverts starts with words creamy mustard, with the word creamy they trying to describe a basic in the best words.
Repetition . Repetition is normally something repeated many times. it normally a positive aspect of the product
Facts:https://www.youtube.com/watch?v=SZQMfhKt12U
Statistics :https://www.youtube.com/watch?v=SZQMfhKt12U
often presented as factually
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