Analyse three different TV adverts and state which persuasive skills and lines of appeal have been used

Advert 1

Product Name: Lynx 

Persuasive techniques:  The Lynx advert uses the persuasive of opposite gender attraction to gain the audience attention

Product USP Gender attraction                        Link https://www.youtube.com/watch?v=YBrX7fBkjv8

 

Advert 2

Product Name Adidas

Persuasive techniques: The Adidas uses the slogan ‘there will be haters’ which is a broad statement where many people different age and gender can relate to.

Product USP Celebrity endorsement, Slogan                 Link https://www.youtube.com/watch?v=UNiGSf2Sy30

 

Advert 3

Products Name: Cadbury Chocolate

Persuasive Techniques: Humour the laughing factor is used well throughout the advert by having a guy in a gorilla suit makes the advert stand out

Product USP Humour, Music                                              Link: https://www.youtube.com/watch?v=TnzFRV1LwIo