Animation Charaters Sketches

Animation Mind Map

Animation Evolution

For this term we had to create an animation using clay and stop motion.  At the start of the unit Sue introduced the class to the history of animation. Studying the history of animation I was fascinated on how animation has changed over the years. Winsor Mc Cray was the first well know animator with the film Gertie the Dinosaur, Mc Cray traveled the world having to redraw the animation at every perfomance  .  

I did the presentation with Louie a person I haven’t really worked with in the past. I found it interesting working with Louie because we were both passionate about studying animation. When the whole class was presenting I was really interested in learning about different animators. There are many different animation styles for example Oliver Postgate was a puppeteer who was different then the stereotypical animation style.  

In the next lesson we had to create characters using clay. This great fun it gave me the freedom to create any character I wanted. Creating characters using clay I felt like Nick Park who created Wallace and Gromit Who inspired me to help create Rachel with Amari

When doing the final animation I missed the previous lesson due to the English exam. But I was able to help Amari with the idea of pacman, I felt it would be great to do a video game themed animation that could create a great story.  Missing out on the previous lesson really affected me but I was able to use youtube to help me with the story.  The story was a very traditional Pacman story with a beginning and end; we made it unique by changing the background to a summer background. Strengths of the animation were great soundtrack and we were able to get a excellent feedback from my peers. Weakness was I believed that the animation could have been longer then 30 seconds .

Animation Timeline

My favourite animation is a show called The Simpsons. The Simpsons is a animation show created by Matt Groening for FX network television in December 1989 and since then has made 521 shows. The Simpsons has lasted over 25 years due to its relative humour.



Windsor McCoy 1903
Know for Gertie the Dinosaur  
Key Frame animation
He then drew his subject midway between his split and an extreme, and continued drawing

For gertie the Dinosaur Windsor toured around the world going from different theatre having to redraw the background again.



Pat Sullivan 1916
Felix the cat created in 1916 which is a silent movie about a cat called felix in 2002, TV Guide ranked Felix the Cat number 28 on its "50 Greatest Cartoon Characters of All Time


Walt Disney
Steam boat willy (1928)
Drawn and had voice over by Walt disney. The cartoon introduced mickey mouse
The production of Steamboat Willie took place between July and September 1928 with an estimated budget of $4,986.


Oliver Postgate
Present in the 1950
Know for Bagpuss
Oliver Postgate was a puppeteer and a animator.

Matt Gronening  1977
Shows Animated 
The Simpsons
Futurama 
Went on to create some of the most popular animation in The Simpsons
Groening made his first professional cartoon sale of Life in Hell  1978. 


Nick Park 1985
Know for his claymation technique went on to create Wallace and Gromit some of the greatest animation of the 20 century. Chicken Run came out in 2000 hoping to bring claymation to a new generation.

Mike Judge 1990
Know for its Adult comedy on the network MTV
Also created King Of The Hill

Seth McFarlane  1995
Know For FamilyGuy
American Dad
Seth Mc Farlane is my favourite animator due to the show family guy. Family guy is made for teenagers and adults. The stereotypical animation is normally for children Seth McFarlane tried to break the stereotype and was massive with world wide success in Family guy

Trey Parker and Matt stone.
South Park

South Park was created with animation made from paper cutouts with stop motion.

Story Board Animation

Advert Storyboard

Mind Map for advert

Claymation

Sony Advert

Evolution For Advert

 In this project I was asked to make an advert for a brand of our choice. At the start I was put in a group with AJ Catalin and Alex. We each had a mind map with a list of brands my personal choice for the advert was Nike trainers. I am very passionate about Nike trainers and have collected them since the age of 15. Second reason I wanted to do Nike trainers due it being nice and easy to shoot and I had an idea. Everyone in the group had different ideas but we all decided to do Sony headphones due it being common interest of the group. The goal for the project was make an original advert whilst hitting all the criteria to get a great grade. I believe that we could an advert that we could be proud of whilst enjoying making the advert.

The outline of the advert was fellow a businessman who is making his way to a meeting. The protagonist was seen to be very stressed and needed something to help with the stress. So using music it takes to another place where he was relaxed.

The production of the advert was very simple and the location was all near by. The first scene was shot at Edgware road station we decided to shot at 11 o’clock. The timing was very important due to if the station was packed it would be imposable to have the best footage. So we decided should be a long shot of Alex rushing to get a train to set the feeling of the advert. There were many different shots during production for example the close up of the headphones whilst Alex was on the train another shot was a wide shot of Alex when he was in Hyde Park. 

The strengths of this project were definitely the consistency we had to film. We were able to shoot the advert in two weeks and edited in the third. The teacher gave clear instructions for the criteria to get a distinction. I enjoyed the music we chose for the advert. One weakness was I believed that it could have been edited to a minute.    

Analyse three different TV adverts and state which persuasive skills and lines of appeal have been used

Advert 1

Product Name: Lynx 

Persuasive techniques:  The Lynx advert uses the persuasive of opposite gender attraction to gain the audience attention

Product USP Gender attraction                        Link https://www.youtube.com/watch?v=YBrX7fBkjv8

 

Advert 2

Product Name Adidas

Persuasive techniques: The Adidas uses the slogan ‘there will be haters’ which is a broad statement where many people different age and gender can relate to.

Product USP Celebrity endorsement, Slogan                 Link https://www.youtube.com/watch?v=UNiGSf2Sy30

 

Advert 3

Products Name: Cadbury Chocolate

Persuasive Techniques: Humour the laughing factor is used well throughout the advert by having a guy in a gorilla suit makes the advert stand out

Product USP Humour, Music                                              Link: https://www.youtube.com/watch?v=TnzFRV1LwIo  

Task 3

Old Advert                                                         New Advert

Similarities	Difference
Contains the Product	There Protagonist in the new advert
Contains Music	Can see the product being used
	Slogan in the new advert
	Facts in the new advert

Types of persuasive technique	Link to an advert which this technique
Adjectives, Crisp fresh	https://www.youtube.com/watch?v=_iQHEUIur1c
The Anecdote	https://www.youtube.com/watch?v=NWF2JBb1bvM
Fact	https://www.youtube.com/watch?v=8ULR68LTmbw

Tv Advertising

Television advertising is the biggest form of advertising in the twenty-first centaury. What is TV advertising?  Companies would pay television broadcasters to put their product on commercial for roughly 30 seconds.

Task 2

Monty The Penguin

1.One key characteristics is they know audience demographics which is C1

2.They have a Christmas theme

3.They know the age group the target is aimed for.

Mark and Spencer’s

Adventures In Imagination

With the title “adventure in imagination” it’s a great play on words due to advert is speechless.

2. The images in the advert are very big as they cover up the screen

3. The music playing in the advert was very chilling.

Advert Presentation

How to Set up a project in Final Cut Pro

In this photo I create my folder in Hd2

I use my proffered name so that people would know that this is my folder 

I choose a folder where my on final cut pro to where I can save my work

A

6 ways to organise your browser

Final 2-3 Min video

Advertisements

Orlando

What is TV advertising?

Television advertising is normally a 2-5 minutes long video. The video could be of many subjects made by big companies, for example every advert has a structure and a target audience they are trying to reach plus the content can be very simple like a 30 seconds video with the logo and slogan saying come to us for Christmas or can be complex like Sainsbury’s and have a 5min video looking like a blockbuster movie the reason companies use television to advertise there products.  

View three different contemporary TV adverts and list three key characteristics of them

1 emotional effect: Emotional effect is used to gain a emotional feeling doesn’t matter if it happy feeling or a very sad depressing feeling. They many ways the adverts could affect the target audience if it the location of the advert or the song used throughout the advert

2 products placements: Product is a huge aspect of the advert that is main objective of the advert. Product placement can be very sly for example the product could be in the advert for 2 seconds or a reoccurring product

3 Target Audiences: The target audience is whom the advert try to aim at. Normally at Christmas the target audience is normally aimed at mature women of the age 30 and above due to the fact over 80% of groceries shopping is done by women so the advertises would be very to try aim for the 20% or take it safe and try aim for 80%.







The Anecdote :https://www.youtube.com/watch?v=5zWB4dLYChM

In this anecdote it follows a story of a women named tracy who started smoking at a young age could be early twenties

Adjectives:https://www.youtube.com/watch?v=EHFKE6PD_6U

In this advert it shows and mark and spencer in 2006 it is the christmas food. The adverts starts with words creamy mustard, with the word creamy they trying to describe a basic in the best words.

Repetition . Repetition is normally something repeated many times. it normally a positive aspect of the product

Facts:https://www.youtube.com/watch?v=SZQMfhKt12U



Statistics :https://www.youtube.com/watch?v=SZQMfhKt12U    
often presented as factually  

Final essay

In this essay I will talk about the evolution of film editing from the days of D.W Griffith and Edwin porter. I will also talk about directors such as John G.Avildsen (director of karate kid) 1984 version and Harald Zwart (director of karate kid 2010. I will also talk about films such as karate kid and King Kong, I will compare the old King Kong movie which was edited manually and the latest spider movie which was edited on computer. In this essay I want to show how the same movie with the same scenes that are just edited differently and effect it has on the audience. My first movie I want to look at is The Karate Kid (1984) edited by Daniel LaRusso version and The Karate Kid (2012) edited by Joel Negron version to see how editing has evolved from over the years from editors editing manually and now on computers and show difference in manual editing and computer editing. 

The two clips from the film I looked at was the last fight scene, in the 1984 of karate kid version edited by John G. Avildsen who also directed the it show. Daniel LaRusso (the protagonist) get beat down by Johnny it the final of the tournament after that the editor uses non digenetic sound to build suspense, after that you see a cutaway showing the crowd reaction to the fight then a close up on Mr Miyagi then a medium shot on Daniel LaRusso to show him standing to show he hasn’t lost and but the audience out of suspense and due to the theme of the movie it teachers never give up, after it chows many different cutaways on Mr megayi and then you get a wide shot of the protagonist (Daniel LaRusso) and the antagonist (Johnny Lawrence)  .  

In my opinion the editor John G. Avildsen knew the feeling he wanted the audience to feel at that moment and due to John G. Avildsen being the director he knew when he wanted the sound to start, I think that John G. Avildsen knew with a close up and non diegetic sound it would make the audience think is Daniel LaRusso really hurt can he carry on fighting? Is the movie over already? He made the audience ask themselves so many questions and feel so many different emotions of just one edit.  

 But in the 2010 version of karate kid edited by Joel Negron it has a completely different feeling due to the different edits and cuts. In the same scene it shows Drew the protagonist of the film reviving a 360 kick in the air, but due to the development in technology and the edits are now on computer the editor was able to slow the clip down and have an wide shot. Slowing the clip down makes has an massive affect on the audience due to it shows an bigger impact on the protagonist leg, than you get an medium close up on Master Li that an cutaway back to the protagonist with an close up on his face. From my point of view Joel Negron was trying to show the impact of the hit on the protagonist and the emotion on his face after feeling the hit. 

In the second film I looked at was King Kong. While watching the old and new I got an understanding of the evolution the movie has gone form watching the cuts done manually in the 1933 with barley any edits for example in the scene. I was amazed seeing the difference of the same scene in 2005, the scene I am talking about is the ionic Empire State Building climbing of King Kong. In the 1933 the camera was focused on with one single medium shot than a straight cut away to King Kong than the camera was focused on King Kong for ten seconds with an a medium close up than another cutaway to the planes trying to take down King Kong. In 2005 it looks like complete different movie due to the most the scenes are just pictures but people where over the moon at that time too see some moving clips on an big screen.

     

Edwin porter was the first guy to practise continuity editing in the early in the early 1900s.  There was a major problem in the film industry filmmakers couldn’t establish sequence from one shot to the next. The great train Robbery (1903) was the first film to have narrative and to achieve continuity this was an massive for the film industry due to the in camera edit of cross-cutting. Due to the lack of technology in the 1900s parallel editing was used to show to or more scenes for example Edwin porter was able to cut a whole day into 11 mins. This was ground breaking in the history of editing due everyone was pleased with the basics and nobody really thought film industry had a future but Edwin porter realised that having cut always could change a movie.

The purpose of editing has changed throughout the years in the early 1900s editors use to take 200 hours or more of raw footage and manually edit that to two hours of film to show the audience, Now in the twenty thirst centaury editing is way more than just editing now editors try and tell and story with clips and sound effects for example in my prime example karate kid John G. Avildsen  the editor and the director used cutaways to engage the viewer and create a drama the clip I am talking about is the final fight in the tournament when you see a medium shot on Daniel LaRusso on the floor to give an illusion that the fight is over but then you hear non diegetic sound to give suspense  to the drama that the editor is try to create. In my opinion seeing how editors have now evolved and gotten a bigger role in the film that given them a chance to create a dram or story it shows how much editing has developed over the years, I think a big step in giving editors a bigger role is when editing turn to computers that gave editors an easier life and chance to do more than just edit a movie.